GTMetrix is doing away with its guest mode and changing its plans.

This case study details how Brainstorm Force, the makers of the Astra theme, used Microsoft Clarity to improve their website. Clarity is a behavior analytics tool from Microsoft. Initially I saw Clarity as a competitor to Google Analytics, but today it can integrate with Google Analytics and you can show GA data inside of your Clarity dashboard.

Fines in Europe over the use of Google Analytics! Last week there was a post from the SEO Slim team on Google Analytics alternatives. These court judgements remind me of the findings not too long ago about Google fonts, which lead many to start self-hosting them.

Google is requiring everyone to move to Google Analytics 4 by July 1st, but some people are looking for alternatives instead. Here is a list of 11 free site analytics alternatives.