Joost writes about their SEO journey, what they got right and unintended consequences of trying to make SEO easier.

The latest issue of the WP Perspectives Newsletter is out. Pronounced obsolete and dead, WordPress page builders are experiencing a resurgence. In this issue I discuss the perfect storm that has lead to their ascendancy.

Matt and Mark grapple with some philosophical questions about what it means to be a WordPress professional.

People are noticing that AI site crawlers are impacting performance on their sites.

Roger Montti at the Search Engine Journal reports on the Q&A session with Matt Mullenweg at WordCamp Asia. Some of the answers seemed to reveal that there are no plans for WordPress other than Gutenberg.

Here is a thoughtful video from Jonathan Jerrigan responding to Jamie Marsland’s video about whether WordPress needs a rethink in 2025. His conclusion is that the marketing message and target audience are not clear enough.

In this video Jamie Marsland shows one of the reasons why it is easier for new users to get started building their site with a Classic theme than a block theme.

Beaver Builder calls them “modules,” Elementor calls them “widgets,” Bricks calls them “elements,” and Gutenberg calls them “blocks.” It can be confusing. In this article Kevin Geary suggests standardizing names.

Dan Maby, founder of the Big Orange Heart and a London meetup organizer, recently participated in a Gutenberg Speed Build Challenge. In this post he reflects on the experience and how it changed his view of Gutenberg / WordPress.