That is probably a good move. Droip didn’t seem like a good brand name. Interesting because Kirki is the name of a Customizer framework, which Themeum (the maker of Droip) took over.

New product owners and developers wonder why their products fail to gain traction while Elementor’s numbers continue to rapidly climb. There was a time when you could launch a good product and it would sell itself by word of mouth, but the WordPress ecosystem is so large and fractured now that just sharing on Facebook and X aren’t enough. The truth is that it takes a lot of continuous marketing to break through, and that effort has to be sustained. Part of Elementor’s success was that it went outside of the Facebook bubble and marketed to designers in design publications and other places they lived. It looks like the Droip team is following that playbook. Droip has a good (sponsored) write-up in Smashing Magazine that plays to a designer audience.

Droip recently added “Reference Fields,” also known as Relationship fields. Droip supports one to one and one to multiple types of relationships. This article provides an overview of the feature.

Droip is a relatively new page builder with a lot of included features. In this video I do a tour and then I test out the dynamic data features by creating and displaying a Custom Post Type using Droip. Many people have been curious about Droip so I decided to take a look.

While some companies are moving away from lifetime packages it is interesting to see some adding them. The Droip team announced that they will be adding a lifetime option later this month. I haven’t tried Droip because as far as I know it does support dynamic data.