Adobe to acquire Semrush for $1.9 billion.

The counter suit against WP Engine claims that SEO evidence shows the misuse of trademarks. Roger Montti, an SEO expert does his own analysis and finds that the evidence doesn’t seem to support the claims.

Roger Montti discusses the LLM.txt misinformation loop that some SEO plugins are promoting.

Joost writes about their SEO journey, what they got right and unintended consequences of trying to make SEO easier.

Slim SEO is a free lightweight plugin that helps you optimize your site and content for SEO with minimal configuration. The team just released version 4 which allows you to use dynamic tags in your meta titles and descriptions. Here is a video that looks at the features.

For new users – This is a good overview of WordPress permalinks, their options, and use.

A look at the Slim SEO Schema builder, which is a premium extension for Slim SEO. There is a video link near the top of the article.

Alex Denning of Ellipsis, an SEO strategy firm, shared their analysis of the Google document leak. They fed sections of the documentation to GPT-4o to get its summary and analysis. Some of the things I got from reading the article are:

• The leaked docs closely align with information that came out in the court case.
• Google assumes anything put into writing will get out.
• Google answered questions about ranking that were technically truthful, but were misleading.
• That content is very important, but that “Click is King.”

Hardcore SEO – There were recently some Google document leaks about its indexing and ranking systems. As some have suspected, Google representatives have mislead the public related to ranking factors. This article takes a pretty deep look into the leaded information and is not for the light of heart. Nevertheless, it is interesting and revealing.