I still see people asking for plugins to add FAQ Schema options so that their content will show up in search. The advice is disconnected from reality. Here is Joost’s analysis and suggestions.

A nice, short, video from the Yoast SEO team on when to use categories and tags.

This is a surprise – For years ACF has stayed focused on the creation of Custom Post Types and custom fields. Now, in a departure from that disciplined approach, the ACF Pro 6.8 Beta 2 is adding the ability to output full JSON-LD schema so content for your post type is more easily discoverable by AI and search engines.

Adobe to acquire Semrush for $1.9 billion.

The counter suit against WP Engine claims that SEO evidence shows the misuse of trademarks. Roger Montti, an SEO expert does his own analysis and finds that the evidence doesn’t seem to support the claims.

Roger Montti discusses the LLM.txt misinformation loop that some SEO plugins are promoting.

Joost writes about their SEO journey, what they got right and unintended consequences of trying to make SEO easier.

Slim SEO is a free lightweight plugin that helps you optimize your site and content for SEO with minimal configuration. The team just released version 4 which allows you to use dynamic tags in your meta titles and descriptions. Here is a video that looks at the features.

For new users – This is a good overview of WordPress permalinks, their options, and use.